Coffee Shop Marketing Communication Strategy to Increase Sales (Case Study at Kedai Kopi Inspirasi Bogor)

Kedai Kopi Inspirasi is a well-known coffee shop in Bogor Regency, as shown by the high number of visitors and exposure various local media one recommendations for shops Regency. The purpose this research to discover how may use marketing communication strategies boost customer sales visits midst fierce competition present business. data was collected through interviews with owners management observation, literature reviews. theory used Integrated Marketing Communication Promotion Mix. Based on analysis, it found that had implemented strategy part their promotional strategies, utilizing advertising, personal selling, promotion, public relations raise brand awareness, which resulted higher purchases. In order attract customers Jabodetabek area, performs social marketing. addition, selling conducted engaging type service encourage up-selling every interaction. Sales promotions are performed offering special deals specific holidays. Simultaneously, works approach particular groups organizations purposes later take an event potential